DellaVigna, Stefano - 2007
The research in Psychology and Economics (a.k.a. Behavioral Economics) suggests that individuals deviate from the … standard model in three respects: (i) non-standard preferences; (ii) non-standard beliefs; and (iii) non-standard decision …. Regarding non-standard decision-making, I cover limited attention, menu effects, persuasion and social pressure, and emotions. I …