The rational unconscious : conscious versus unconscious thought in complex consumer choice
Ap Dijksterhuis; Rick B. van Baaren; Karin C. A. Bongers; Maarten W. Bos; Matthijs L. van Leeuwen...
| Year of publication: |
2009
|
|---|---|
| Authors: | Dijksterhuis, Ap ; Baaren, Rick B. van ; Bongers, Karin C. A. ; Bos, Maarten W. ; Leeuwen, Matthijs L. van |
| Published in: |
Social psychology of consumer behavior. - New York, NY [u.a.] : Psychology Press, ISBN 978-1-84169-498-6. - 2009, p. 89-107
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Rationalität | Rationality | Psychologie | Psychology | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003812935