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The Impact of Direct-to-Consumer Advertising on Outpatient Care Utilization
Eisenberg, Matthew; Rabideau, Brendan; Alpert, Abby E.; … - National Bureau of Economic Research - 2022
There is much debate about the effects of pharmaceutical direct to consumer advertising (DTCA) on health care use. In this paper, we inform this debate by examining the effects of DTCA on office visits, as well as treatment courses resulting from those visits, for five common chronic conditions...
Persistent link: https://www.econbiz.de/10013477284
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The Effect of Effectiveness : Donor Response to Aid Effectiveness in a Direct Mail Fundraising Experiment
Karlan, Dean - 2014
of its direct marketing solicitations, varying letters by whether they include a discussion of their program's impact as …
Persistent link: https://www.econbiz.de/10012458617
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Customer Discrimination in the Workplace : Evidence from Online Sales
Kelley, Erin M.; Lane, Gregory V.; Pecenco, Matthew; … - National Bureau of Economic Research - 2023
Many workers are evaluated on their ability to engage with customers. We measure the impact of gender-based customer discrimination on the productivity of online sales agents in Sub-Saharan Africa. Using a novel framework that randomly varies the gender of names presented to customers without...
Persistent link: https://www.econbiz.de/10014447319
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The Evolution of Brand Preferences : Evidence from Consumer Migration
Bronnenberg, Bart J. - 2010
We study the long-run evolution of brand preferences, using new data on consumers' life histories and purchases of consumer packaged goods. Variation in where consumers have lived in the past allows us to isolate the causal effect of past experiences on current purchases, holding constant...
Persistent link: https://www.econbiz.de/10012462389
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The Gender Gap in Self-Promotion
Exley, Christine L. - 2019
In applications, interviews, performance reviews, and many other environments, individuals are explicitly asked or implicitly invited to assess their own performance. In a series of experiments, we find that women rate their performance less favorably than equally performing men. This gender gap...
Persistent link: https://www.econbiz.de/10012480289
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High-Capacity Donors’ Preferences for Charitable Giving
Alston, Mackenzie - 2018
How can charities solicit high-capacity donors to provide the funds for matching grants and leadership gifts? In conjunction with one of Texas A&M University's fundraising organizations, we conducted a field experiment to study whether high-income donors respond to non-personal solicitations, as...
Persistent link: https://www.econbiz.de/10012480941
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The Impact of Direct-to-Consumer Advertising on Pharmaceutical Prices and Demand
Dave, Dhaval - 2010
Expenditures on prescription drugs are one of the fastest growing components of national health care spending, rising by almost three-fold between 1995 and 2007. Coinciding with this growth in prescription drug expenditures has been a rapid rise in direct-to-consumer advertising (DTCA), made...
Persistent link: https://www.econbiz.de/10012462683
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Ask Your Doctor? Direct-to-Consumer Advertising of Pharmaceuticals
Sinkinson, Michael - 2015
We measure the impact of direct-to-consumer television advertising (DTCA) by drug manufacturers. Our identification strategy exploits shocks to local advertising markets generated by idiosyncrasies of the political advertising cycle as well as a regulatory intervention affecting a single...
Persistent link: https://www.econbiz.de/10012457622
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Direct to Consumer Advertising of Pharmaceutical Drugs : Information and Persuasion
Bar, Talia - 2014
We formally model direct to consumer advertising (DTCA) of prescription drugs and examine factors that determine a pharmaceutical firm's DTCA strategy. We highlight how the profitability of DTCA varies with the characteristics of the condition that the advertised drug treats, the incidence of...
Persistent link: https://www.econbiz.de/10012458869
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Marketing Mutual Funds
Roussanov, Nikolai - 2018
Marketing and distribution expenses are responsible for about a third of the cost of active management in the mutual … fund industry. We develop and estimate a structural model of mutual fund marketing with learning about unobserved skill and … costly investor search. Our estimates suggest that marketing is nearly as important as performance and fees for determining …
Persistent link: https://www.econbiz.de/10012480709