Ask Your Doctor? Direct-to-Consumer Advertising of Pharmaceuticals
Year of publication: |
March 2015
|
---|---|
Authors: | Sinkinson, Michael |
Other Persons: | Starc, Amanda (contributor) |
Institutions: | National Bureau of Economic Research (contributor) |
Publisher: |
Cambridge, Mass : National Bureau of Economic Research |
Subject: | Arzneimittel | Pharmaceuticals | Direktmarketing | Direct marketing | Werbung | Advertising | Ärzte | Physicians | Pharmaindustrie | Pharmaceutical industry | Werbewirkung | Advertising effects |
Extent: | 1 Online-Ressource |
---|---|
Series: | NBER working paper series ; no. w21045 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Mode of access: World Wide Web System requirements: Adobe [Acrobat] Reader required for PDF files Hardcopy version available to institutional subscribers. |
Other identifiers: | 10.3386/w21045 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Fogel, Joshua, (2014)
-
Schulz, Steven A., (2014)
-
Ask Your Doctor? Direct-to-Consumer Advertising of Pharmaceuticals
Sinkinson, Michael, (2015)
- More ...
-
Ask your doctor? : direct-to-consumer advertising of pharmaceuticals
Sinkinson, Michael, (2015)
-
Ask Your Doctor? Direct-to-Consumer Advertising of Pharmaceuticals
Sinkinson, Michael, (2015)
-
Ask your doctor? : direct-to-consumer advertising of pharmaceuticals
Sinkinson, Michael, (2019)
- More ...