Facebook and Instagram. We first estimate advertising effectiveness at baseline across our broad sample. We then estimate the …

networks and advertising on social networks in the dissemination of false news stories about childhood vaccines. We document … also find that after Facebook's ban on advertising by fake new sites, the sharing of fake news articles on Facebook fell by …

to launch interventions via advertising campaigns on social media. Despite this ubiquity, little has been known about …

Online advertising offers unprecedented opportunities for measurement. A host of new metrics, clicks being the leading … example, have become widespread in advertising science. New data and experimentation platforms open the door for firms and … researchers to measure true causal effects of advertising on a variety of consumer behaviors, such as purchases. We dissect the …

Measuring the returns of advertising opportunities continues to be a challenge for many businesses. We design and run a … businesses gain more from digital advertising. We randomly assign 7,209 restaurants to freely receive Yelp's standard ads package … for three months. The scale of the experiment gives us a unique opportunity to assess the heterogeneity in advertising …

rapid rise in direct-to-consumer advertising (DTCA), made feasible by the Food and Drug Administration's (FDA) clarification … and relaxation of the rules governing broadcast advertising in 1997 and 1999. This study investigates the separate effects …

first causal evidence on whether e-cigarette advertising on television and in magazines (which comprise about 90% of total … advertising but no for magazine advertising. Our results indicate that a policy to ban TV advertising of e-cigarettes would have …

We measure the impact of direct-to-consumer television advertising (DTCA) by drug manufacturers. Our identification … strategy exploits shocks to local advertising markets generated by idiosyncrasies of the political advertising cycle as well as … a 0.76% increase in revenue, while the same increase in rival advertising leads to a 0.55% decrease in firm revenue …

This paper explores how advertising impacts the consumer response to news about unobserved product quality …. Specifically, we estimate how British Petroleum's (BP) 2000-2008 "Beyond Petroleum" advertising campaign affected the impact of the … after the spill. However, pre-spill advertising significantly dampened the price response in the short-run, and reduced the …