Similar Search Results

You Get a Book! Demand Spillovers, Combative Advertising, and Celebrity Endorsements

Garthwaite, Craig L. - 2012

Book Club are found to be a business stealing form of advertising that raises title level sales without increasing the …-endorsed titles by endorsed authors. These spillover demand estimates demonstrate a broad range of benefits from advertising for firms …

Persistent link: https://www.econbiz.de/10012460743

Media Influences on Social Outcomes : The Impact of MTV's 16 and Pregnant on Teen Childbearing

Kearney, Melissa S. - 2014

<i>NBER working paper <a href="/papers/w24856">w24856</a> comments on this paper. A reply to that comment is posted <a href="https://www.nber.org/data-appendix/w19795/KL_Response_to_JJK-JBES-July_2018_FINAL.pdf">here</a>. <a href="/papers/w24857">Another NBER working paper</a> addresses issues in both of these papers.</i>

Persistent link: https://www.econbiz.de/10012458866

Alcohol Advertising and Alcohol Consumption by Adolescents

Saffer, Henry - 2003

The purpose of this paper is to empirically estimate the effects of alcohol advertising on adolescent alcohol … consumption. The theory of brand capital is used to explain the effects of advertising on consumption. The industry response … advertising data. The approach in this paper to maximizing the variance in advertising data is to employ cross sectional data. The …

Persistent link: https://www.econbiz.de/10012469022

Using Donald Trump's COVID-19 Vaccine Endorsement to Give Public Health a Shot in the Arm : A Large-Scale Ad Experiment

Larsen, Bradley J.; Hetherington, Marc J.; Greene, Steven; … - National Bureau of Economic Research - 2022

We report a large-scale randomized controlled trial designed to assess whether the partisan cue of a provaccine message from Donald Trump would induce Americans to get COVID-19 vaccines. Our study involved presenting a 27-second advertisement to millions of U.S. YouTube users in October 2021....

Persistent link: https://www.econbiz.de/10013190990

When Celebrities Speak : A Nationwide Twitter Experiment Promoting Vaccination In Indonesia

Alatas, Vivi - 2019

Celebrity endorsements are often sought to influence public opinion. We ask whether celebrity endorsement per se has an effect beyond the fact that their statements are seen by many, and whether on net their statements actually lead people to change their beliefs. To do so, we conducted a...

Persistent link: https://www.econbiz.de/10012479542

Media and Social Capital

Campante, Filipe R.; Durante, Ruben; Tesei, Andrea - National Bureau of Economic Research - 2021

We survey the empirical literature in economics on the impact of media technologies on social capital. Motivated by a simple model of information and collective action, we cover a range of different outcomes related to social capital, from social and political participation to interpersonal...

Persistent link: https://www.econbiz.de/10012629450

Information Frictions and News Media in Global Value Chains

Bui, Ha; Huo, Zhen; Levchenko, Andrei A.; … - National Bureau of Economic Research - 2022

We introduce information frictions into a tractable quantitative multi-country multi-sector model with global value chains. Producers in a sector do not perfectly observe contemporaneous shocks to other countries and sectors, and their output decisions respond to their idiosyncratic beliefs...

Persistent link: https://www.econbiz.de/10013210061

Persistent Effects of Violent Media Content

Lindo, Jason M. - 2020

We document the immediate and long-term effects of violent media. Specifically, we evaluate the effects of The Ultimate Fighter, a hit TV show that features fighters competing in violent mixed martial arts and which brought Ultimate Fighting Championship into the mainstream. We estimate the...

Persistent link: https://www.econbiz.de/10012481823

Learning from Shared News : When Abundant Information Leads to Belief Polarization

Bowen, T. Renee; Dmitriev, Danil; Galperti, Simone - National Bureau of Economic Research - 2021

We study learning via shared news. Each period agents receive the same quantity and quality of first-hand information and can share it with friends. Some friends (possibly few) share selectively, generating heterogeneous news diets across agents akin to echo chambers. Agents are aware of...

Persistent link: https://www.econbiz.de/10012482681

Biases in Information Selection and Processing : Survey Evidence from the Pandemic

Faia, Ester; Fuster, Andreas; Pezone, Vincenzo; Zafar, Basit - National Bureau of Economic Research - 2021

How people form beliefs is crucial for understanding decision-making under uncertainty. This is particularly true in a situation such as a pandemic, where beliefs will affect behaviors that impact public health as well as the aggregate economy. We conduct two survey experiments to shed light on...

Persistent link: https://www.econbiz.de/10012482699

1
2
3
4
5
6
7
8
9
10
Next
Last