In this paper, we explore the hypothesis that an important force behind the collapse in advertising revenue experienced … introduce a model of the market for advertising on news media outlets whereby news outlets are modeled as competing two … equilibrium outcomes in the advertising market. One consequence is that multi-homing on the part of advertisers is heterogeneous …

the national level, of the effects of magazine advertising on ST use. The focus on magazine advertising is significant …-specific advertising information over the sample period. This allows detailed and salient measures of advertising exposure at the … these tobacco products. Sub-analyses point to some differences in the advertising and tax response across segments of the …

rapid rise in direct-to-consumer advertising (DTCA), made feasible by the Food and Drug Administration's (FDA) clarification … and relaxation of the rules governing broadcast advertising in 1997 and 1999. This study investigates the separate effects …

first causal evidence on whether e-cigarette advertising on television and in magazines (which comprise about 90% of total … advertising but no for magazine advertising. Our results indicate that a policy to ban TV advertising of e-cigarettes would have …

We measure the impact of direct-to-consumer television advertising (DTCA) by drug manufacturers. Our identification … strategy exploits shocks to local advertising markets generated by idiosyncrasies of the political advertising cycle as well as … a 0.76% increase in revenue, while the same increase in rival advertising leads to a 0.55% decrease in firm revenue …

This paper explores how advertising impacts the consumer response to news about unobserved product quality …. Specifically, we estimate how British Petroleum's (BP) 2000-2008 "Beyond Petroleum" advertising campaign affected the impact of the … after the spill. However, pre-spill advertising significantly dampened the price response in the short-run, and reduced the …

We formally model direct to consumer advertising (DTCA) of prescription drugs and examine factors that determine a … perspective there can be too much or too little private investment in advertising. Welfare is more likely to increase when the …

We use a unique dataset that combines information on advertising by subprime lenders and mortgages originated by them … from 2002 to 2007 to study the relationship between advertising and the nature of mortgages obtained by consumers. We … relationship between the intensity of local advertising and the expensiveness of mortgages extended by lenders within a given …

Our estimates indicate that exposure to deceptive advertising is associated with a lower probability that women, and a … better-educated individuals are more sophisticated consumers of advertising and use it to make more health …This paper is the first to estimate the impact of exposure to deceptive advertising on consumption of the advertised …

public health and welfare partly depend on whether, and to what extent, advertising: 1) raises "selective" or brand … and persuasive elements. Consumer advertising is more effective at enlarging the market, educating consumers, inducing … physician contact, expanding drug treatment, and promoting adherence among existing users. Physician advertising is primarily …