a war to depose Iraqi ruler Saddam Hussein. In response, calls in the United States for a boycott of French products … the boycott calls were hurting their U.S. sales. Using a dataset of sales of nearly 4,700 individual wine brands, we show … that there actually was no boycott effect. Rather, sales of French wine dipped for two reasons. First, they experience a …

The French Opposition to the war in Iraq in early 2003, prompted calls for a boycott of French wine in the US. We … measure the magnitude of consumers' participation in the boycott, and look at basic evidence of who participates. Conservative … estimates indicate that the boycott resulted in 26% lower weekly sales at its peak, and 13% lower sales over the six month …