entry brand, and by improving consumer perception for parts of the platform. In the meantime, flagship entry cannibalizes … the sales of same-brand sellers, while other brands may gain as the buyer base expands on the platform … hurts existing sellers of the entry brand. On average, the effect on consumer welfare is more positive if the flagship entry …

Investments in brand provide one method for vendors to become known and convince potential customers that vendors will … their commitments can serve a similar function and may undermine investments in brand. This study uses a 13-month panel … whether information use undermines brand. We find that individuals who take up using price comparison sites reduce their …

factory store may damage a retailer's brand image and lead to substitution away from its higher quality core channels …. Alternatively, the opening of a factory store may have positive effects as it may attract new buyers and serve as a form of brand …