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We study the agenda-setting political behavior of a large sample of U.S. newspapers during the last decade, and the … between the endorsement policy of newspapers, and the differential coverage of bad/good economic news as a function of the … president's political affiliation. We find evidence that newspapers with pro-Democratic endorsement pattern systematically give …
Persistent link: https://www.econbiz.de/10012465272
daily newspapers in the US. We find that, in their capacity as newspaper consumers, members of each group benefits …
Persistent link: https://www.econbiz.de/10012470792
In this paper, we explore the hypothesis that an important force behind the collapse in advertising revenue experienced … by newspapers over the past decade is the greater consumer switching facilitated by online consumption of news. We … introduce a model of the market for advertising on news media outlets whereby news outlets are modeled as competing two …
Persistent link: https://www.econbiz.de/10012459241
the national level, of the effects of magazine advertising on ST use. The focus on magazine advertising is significant …-specific advertising information over the sample period. This allows detailed and salient measures of advertising exposure at the … individual level and addresses potential bias due to endogeneity and selective targeting. We find consistent and robust evidence …
Persistent link: https://www.econbiz.de/10012460657
Using text from 200 million pages of 13,000 US local newspapers and machine learning methods, we construct a 170-year …
Persistent link: https://www.econbiz.de/10014468226
newspaper endorsements. We first develop a simple econometric model in which voters choose candidates under uncertainty and rely … on endorsements from better informed sources. Newspapers are potentially biased in favor of one of the candidates and … the Democratic candidate from left-leaning newspapers are less influential than are endorsements from neutral or right …
Persistent link: https://www.econbiz.de/10012464202
region, with the relationship strongest for advertising through newspapers, the most heavily used channel for local …We use a unique dataset that combines information on advertising by subprime lenders and mortgages originated by them … from 2002 to 2007 to study the relationship between advertising and the nature of mortgages obtained by consumers. We …
Persistent link: https://www.econbiz.de/10012459751
advertising is rampant and products are generally ineffective with potentially serious side effects. We control for the targeting …Our estimates indicate that exposure to deceptive advertising is associated with a lower probability that women, and a … better-educated individuals are more sophisticated consumers of advertising and use it to make more health …
Persistent link: https://www.econbiz.de/10012459798
The financial motivation to earn advertising revenue by spreading misinformation has been widely conjectured to be … countered. In this work, we show how online misinformation is largely financially sustained via advertising, examine how … misinformation. First, we find that advertising on misinformation outlets is pervasive for companies across several industries and is …
Persistent link: https://www.econbiz.de/10014512041
public health and welfare partly depend on whether, and to what extent, advertising: 1) raises "selective" or brand … and persuasive elements. Consumer advertising is more effective at enlarging the market, educating consumers, inducing … physician contact, expanding drug treatment, and promoting adherence among existing users. Physician advertising is primarily …
Persistent link: https://www.econbiz.de/10012459832