advertising help answer this question? We present results from a large field experiment on Facebook and Instagram that documents … variance in advertisers' ability to generate returns to advertising. We focus on campaigns aimed at boosting sales and tie … advertising expenses to revenues for each advertiser. We find that spending on advertising led to significant increases in …

We use a unique dataset that combines information on advertising by subprime lenders and mortgages originated by them … from 2002 to 2007 to study the relationship between advertising and the nature of mortgages obtained by consumers. We … relationship between the intensity of local advertising and the expensiveness of mortgages extended by lenders within a given …

Our estimates indicate that exposure to deceptive advertising is associated with a lower probability that women, and a … better-educated individuals are more sophisticated consumers of advertising and use it to make more health …This paper is the first to estimate the impact of exposure to deceptive advertising on consumption of the advertised …

The financial motivation to earn advertising revenue by spreading misinformation has been widely conjectured to be … countered. In this work, we show how online misinformation is largely financially sustained via advertising, examine how … misinformation. First, we find that advertising on misinformation outlets is pervasive for companies across several industries and is …

Online advertising offers unprecedented opportunities for measurement. A host of new metrics, clicks being the leading … example, have become widespread in advertising science. New data and experimentation platforms open the door for firms and … researchers to measure true causal effects of advertising on a variety of consumer behaviors, such as purchases. We dissect the …

Measuring the returns of advertising opportunities continues to be a challenge for many businesses. We design and run a … businesses gain more from digital advertising. We randomly assign 7,209 restaurants to freely receive Yelp's standard ads package … for three months. The scale of the experiment gives us a unique opportunity to assess the heterogeneity in advertising …

Facebook and Instagram. We first estimate advertising effectiveness at baseline across our broad sample. We then estimate the …

rapid rise in direct-to-consumer advertising (DTCA), made feasible by the Food and Drug Administration's (FDA) clarification … and relaxation of the rules governing broadcast advertising in 1997 and 1999. This study investigates the separate effects …

first causal evidence on whether e-cigarette advertising on television and in magazines (which comprise about 90% of total … advertising but no for magazine advertising. Our results indicate that a policy to ban TV advertising of e-cigarettes would have …