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The Intergenerational Transmission of Automobile Brand Preferences : Empirical Evidence and Implications for Firm Strategy
Anderson, Soren T. - 2013
We document a strong correlation in the brand of automobile chosen by parents and their adult children, using data from the Panel Study of Income Dynamics. This correlation could represent transmission of brand preferences across generations, or it could result from correlation in family...
Persistent link: https://www.econbiz.de/10012459126
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Intangible Marketing Capital
Bronnenberg, Bart J.; Dubé, Jean-Pierre H.; Syverson, Chad - National Bureau of Economic Research - 2022
We present several empirical facts about trends in marketing investment in the US. We also present estimates of the private value of brands to firms and aggregate intangible brand capital stocks created by these investments. These investments include the creation and maintenance of a brand name...
Persistent link: https://www.econbiz.de/10013334364
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Does High Frequency Social Media Data Improve Forecasts of Low Frequency Consumer Confidence Measures?
Lehrer, Steven F. - 2019
Social media data presents challenges for forecasters since one must convert text into data and deal with issues related to these measures being collected at different frequencies and volumes than traditional financial data. In this paper, we use a deep learning algorithm to measure sentiment...
Persistent link: https://www.econbiz.de/10012480449
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The Evolution of Brand Preferences : Evidence from Consumer Migration
Bronnenberg, Bart J. - 2010
We study the long-run evolution of brand preferences, using new data on consumers' life histories and purchases of consumer packaged goods. Variation in where consumers have lived in the past allows us to isolate the causal effect of past experiences on current purchases, holding constant...
Persistent link: https://www.econbiz.de/10012462389
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Brand Loyalty, Generic Entry and Price Competition in Pharmaceuticals in the Quarter Century After the 1984 Waxman-Hatch Legislation
Berndt, Ernst R. - 2010
The landmark Waxman-Hatch Act of 1984 represented a "grand compromise" legislation that sought to balance incentives for innovation by establishing finite periods of market exclusivity yet simultaneously providing access to lower cost generics expeditiously following patent expiration. Here we...
Persistent link: https://www.econbiz.de/10012462225
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Minimum Lot Size Restrictions : Impacts on Urban Form and House Price at the Border
Gyourko, Joseph E.; McCulloch, Sean - National Bureau of Economic Research - 2023
We estimate the impact of more stringent minimum lot size restrictions across small border areas of neighboring communities using data from the Wharton Residential Land Use Regulatory Index (WRLURI) surveys. Economically meaningful effects are found on the built environment, not just house...
Persistent link: https://www.econbiz.de/10014372467
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Economic Growth and Social Capital in Asia
Helliwell, John F. - 1996
The paper reviews the growth performance of different groups of Asian economies, confirms the role of openness as a key factor explaining the growth differences among the Asian economies, and undertakes a preliminary investigation of the role of social capital and institutions. The role of...
Persistent link: https://www.econbiz.de/10012473393
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Happiness at Different Ages : The Social Context Matters
Helliwell, John F. - 2018
, and in the community. While earlier studies have found important age patterns (often U-shaped) and social context effects … couples, and for those who have lived for longer in their communities. A strong sense of community belonging is associated …
Persistent link: https://www.econbiz.de/10012480773
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Building Nations Through Shared Experiences : Evidence from African Football
Depetris-Chauvin, Emilio - 2018
We examine whether shared collective experiences can help build a national identity, by looking at the impact of national football teams' victories in sub- Saharan Africa. Combining individual survey data with information on official matches played between 2000 and 2015, we find that individuals...
Persistent link: https://www.econbiz.de/10012453054
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How Happy are Your Neighbours? Variation in Life Satisfaction among 1200 Canadian Neighbourhoods and Communities
Helliwell, John F. - 2018
This paper presents a new public-use dataset for community-level life satisfaction in Canada, based on more than 400 …,000 observations from the Canadian Community Health Surveys and the General Social Surveys. The country is divided into 1215 similarly …. The data presented here are useful on their own to study community-level variation, and can also be used to provide …
Persistent link: https://www.econbiz.de/10012453125