Brand Loyalty, Generic Entry and Price Competition in Pharmaceuticals in the Quarter Century After the 1984 Waxman-Hatch Legislation
Year of publication: |
October 2010
|
---|---|
Authors: | Berndt, Ernst R. |
Other Persons: | Aitken, Murray L. (contributor) |
Institutions: | National Bureau of Economic Research (contributor) |
Publisher: |
Cambridge, Mass : National Bureau of Economic Research |
Subject: | Pharmaindustrie | Pharmaceutical industry | Markenführung | Brand management | Wettbewerb | Competition | Generika | Generic drugs | Konsumentenverhalten | Consumer behaviour | Preis | Price | Markentreue | Brand loyalty |
Extent: | 1 Online-Ressource |
---|---|
Series: | NBER working paper series ; no. w16431 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Mode of access: World Wide Web System requirements: Adobe [Acrobat] Reader required for PDF files Hardcopy version available to institutional subscribers. |
Other identifiers: | 10.3386/w16431 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Berndt, Ernst R., (2010)
-
Berndt, Ernst R., (2011)
-
Berndt, Ernst R., (2014)
- More ...
-
Characterizing Markets for Biopharmaceutical Innovations : Do Biologics Differ from Small Molecules?
Trusheim, Mark, (2010)
-
Aitken, Murray L., (2013)
-
Measuring and Modeling Health Care Costs
Abraham, Jean M., (2018)
- More ...