entry brand, and by improving consumer perception for parts of the platform. In the meantime, flagship entry cannibalizes … the sales of same-brand sellers, while other brands may gain as the buyer base expands on the platform … hurts existing sellers of the entry brand. On average, the effect on consumer welfare is more positive if the flagship entry …

. Conspicuous characteristics fulfilled many of the functions that patents, trademarks, and brand names do today. The words that … referred to products with conspicuous characteristics served as brand names in the Middle Ages. Data drawn from an array of …