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The Information Value of Online Social Networks : Lessons from Peer-to-Peer Lending
Freedman, Seth - 2014
We examine whether social networks facilitate online markets using data from a leading peer-to-peer lending website. We find that borrowers with social ties are consistently more likely to have their loans funded and receive lower interest rates; however, most borrowers with social ties are more...
Persistent link: https://www.econbiz.de/10012458844
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Some Simple Economics of Crowdfunding
Agrawal, Ajay K. - 2013
It is not surprising that the financing of early-stage creative projects and ventures is typically geographically localized since these types of funding decisions are usually predicated on personal relationships and due diligence requiring face-to-face interactions in response to high levels of...
Persistent link: https://www.econbiz.de/10012459529
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Fake News and Advertising on Social Media : A Study of the Anti-Vaccination Movement
Chiou, Lesley - 2018
Online sources sometimes publish information that is false or intentionally misleading. We study the role of social networks and advertising on social networks in the dissemination of false news stories about childhood vaccines. We document that anti-vaccine Facebook groups disseminate false...
Persistent link: https://www.econbiz.de/10012480874
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The Impact of Large-Scale Social Media Advertising Campaigns on COVID-19 Vaccination : Evidence from Two Randomized Controlled Trials
Ho, Lisa Y.; Breza, Emily; Alsan, Marcella; Banerjee, … - National Bureau of Economic Research - 2022
COVID-19 vaccines are widely available in wealthy countries, yet many people remain unvaccinated. Understanding the effectiveness -- or lack thereof -- of popular vaccination campaign strategies is therefore critical. In this paper, we report results from two studies that tested strategies...
Persistent link: https://www.econbiz.de/10013462667
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Estimating the Value of Offsite Tracking Data to Advertisers : Evidence from Meta
Wernerfelt, Nils; Tuchman, Anna; Shapiro, Bradley; … - National Bureau of Economic Research - 2024
Third-party cookies and related 'offsite' tracking technologies are frequently used to share user data across applications in support of ad delivery. These data are viewed as highly valuable for online advertisers, but their usage faces increasing headwinds. In this paper, we quantify the...
Persistent link: https://www.econbiz.de/10015056091
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Brand Names Before the Industrial Revolution
Richardson, Gary - 2008
. Conspicuous characteristics fulfilled many of the functions that patents, trademarks, and brand names do today. The words that … referred to products with conspicuous characteristics served as brand names in the Middle Ages. Data drawn from an array of …
Persistent link: https://www.econbiz.de/10012464717
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Intangible Marketing Capital
Bronnenberg, Bart J.; Dubé, Jean-Pierre H.; Syverson, Chad - National Bureau of Economic Research - 2022
private value of brands to firms and aggregate intangible brand capital stocks created by these investments. These investments … include the creation and maintenance of a brand name and all its corresponding brand elements (e.g., awareness, reputation … outlays. Finally, we explore the welfare implications of investments in brand capital …
Persistent link: https://www.econbiz.de/10013334364
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Consumer Reviews and Regulation : Evidence from NYC Restaurants
Farronato, Chiara; Zervas, Georgios - National Bureau of Economic Research - 2022
We investigate the informativeness of hygiene signals in online reviews, and their effect on consumer choice and restaurant hygiene. We first extract signals of hygiene from Yelp. Among all dimensions that regulators monitor through mandated restaurant inspections, we find that reviews are more...
Persistent link: https://www.econbiz.de/10012938684
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Digitization and Pre-Purchase Information : The Causal and Welfare Impacts of Reviews and Crowd Ratings
Reimers, Imke C. - 2020
Digitization has led to product proliferation, straining traditional institutions for product discovery; but digitization has also spawned crowd-based rating systems. We compare the relative impacts of professional critics and crowd-based Amazon star ratings on consumer welfare in book...
Persistent link: https://www.econbiz.de/10012479300
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The Effect of Word of Mouth on Sales : Online Book Reviews
Chevalier, Judith A. - 2003
We examine the effect of consumer reviews on relative sales of books on Amazon.com and BarnesandNoble.com. We find that 1) reviews are overwhelmingly positive at both sites, but there are more reviews and longer reviews at Amazon.com, 2) an improvement in a book's reviews leads to an increase in...
Persistent link: https://www.econbiz.de/10012468546