Reservations. The regime change represents a unique opportunity to quantify brand loyalty because it almost doubled the price of … premium-brand cigarettes, while Native brands were still untaxed. We use data from two different sources--the New York State … three-quarters remained brand loyal …

. Recent studies sponsored by the American Association of Retired Persons focus only on brand prices and ignore substitution to …

In this study, we quantify the effects of receiving stocks from certain brands on spending in the brand's stores. We … holdings of that brand by Robinhood brokerage clients. Finally, we present survey evidence to argue that loyalty is the … drives brand loyalty, which is an intangible asset that leads to lower firm cash flow volatility …

We study habitual brand loyalty, one of the earliest empirically-studied forms of switching costs and a classic source … tighten nonparametric bounds on the extent of brand loyalty in choice panel data. We also prove that the canonical dynamic … of several large consumer goods categories show that brand loyalty accounts for at least 10.8% but no more than 72.2% of …

. Conspicuous characteristics fulfilled many of the functions that patents, trademarks, and brand names do today. The words that … referred to products with conspicuous characteristics served as brand names in the Middle Ages. Data drawn from an array of …

private value of brands to firms and aggregate intangible brand capital stocks created by these investments. These investments … include the creation and maintenance of a brand name and all its corresponding brand elements (e.g., awareness, reputation … outlays. Finally, we explore the welfare implications of investments in brand capital …

typically assumed ad-hoc in customer market and brand switching cost models. A central result of the paper is that deep habits …

suggest that misinformation and related consumer mistakes explain a sizable share of the brand premium for health products …

We study the long-run evolution of brand preferences, using new data on consumers' life histories and purchases of … advertising. Heterogeneity in brand preferences explains 40 percent of geographic variation in market shares. These preferences … years in the past still exerting a significant effect on current consumption. Counterfactuals suggest that brand preferences …