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operating in a multiproduct brand setting …
Persistent link: https://www.econbiz.de/10012460743
We report a large-scale randomized controlled trial designed to assess whether the partisan cue of a provaccine message from Donald Trump would induce Americans to get COVID-19 vaccines. Our study involved presenting a 27-second advertisement to millions of U.S. YouTube users in October 2021....
Persistent link: https://www.econbiz.de/10013190990
. Conspicuous characteristics fulfilled many of the functions that patents, trademarks, and brand names do today. The words that … referred to products with conspicuous characteristics served as brand names in the Middle Ages. Data drawn from an array of …
Persistent link: https://www.econbiz.de/10012464717
partners. Finally, we find that the size of the fare effect of the alliance depends on the pre-alliance level of competition on … a city pair with the effect being larger on those city pairs where the level of competition was relatively low …
Persistent link: https://www.econbiz.de/10012470529
. Recent studies sponsored by the American Association of Retired Persons focus only on brand prices and ignore substitution to …
Persistent link: https://www.econbiz.de/10012462225
under competition with non-deceptive counterfeiting and deceptive counterfeiting, respectively, as well as under monopoly …
Persistent link: https://www.econbiz.de/10012459877
Celebrity endorsements are often sought to influence public opinion. We ask whether celebrity endorsement per se has an effect beyond the fact that their statements are seen by many, and whether on net their statements actually lead people to change their beliefs. To do so, we conducted a...
Persistent link: https://www.econbiz.de/10012479542
In this paper, we examine the determinants of control rights in technology strategic alliances between biotechnology firms and pharmaceutical corporations, as well as with other biotechnology firms. We undertake three clinical studies and an empirical analysis of 200 contracts. Consistent with...
Persistent link: https://www.econbiz.de/10012472804
Using data on over 900 firms for the period 1988-2000, we estimate the effect on phase-specific biotech and pharmaceutical R&D success rates of a firm's overall experience, its experience in the relevant therapeutic category; the diversification of its experience, and alliances with large and...
Persistent link: https://www.econbiz.de/10012469083
Biotechnology companies rely heavily on alliances with pharmaceutical companies to finance their research and development expenditures, and pharmaceutical firms rely heavily on alliances to supplement their internal research and development. Previous studies suggest that asymmetric information...
Persistent link: https://www.econbiz.de/10012469706