The financial motivation to earn advertising revenue by spreading misinformation has been widely conjectured to be … countered. In this work, we show how online misinformation is largely financially sustained via advertising, examine how … misinformation. First, we find that advertising on misinformation outlets is pervasive for companies across several industries and is …

Ad blockers allow Internet users to obtain information without generating ad revenue for site owners; and by 2016 they …

'Notice and Choice' has been a mainstay of policies designed to safeguard consumer privacy. This paper investigates … privacy using field experiment data from the MIT digital currency experiment. There are three findings. First, the effect … small incentives have on disclosure may explain the privacy paradox: Whereas people say they care about privacy, they are …

Third-party cookies and related 'offsite' tracking technologies are frequently used to share user data across … Facebook and Instagram. We first estimate advertising effectiveness at baseline across our broad sample. We then estimate the …

an equilibrium model of advertising and market structure to analyze the impact of privacy regulation on market outcomes …Digital advertising, which uses consumer data to target ads to users, now accounts for most of global ad expenditures …. Privacy concerns have prompted regulations that restrict the use of personal data. To inform these policy debates, we develop …

networks and advertising on social networks in the dissemination of false news stories about childhood vaccines. We document … also find that after Facebook's ban on advertising by fake new sites, the sharing of fake news articles on Facebook fell by …

A model is developed where traditional and digital advertising finance the provision of free media goods and affect … price competition. The economy is not efficient. Media goods are under provided. Additionally, there is too much advertising … advertising increases consumer welfare significantly and is disproportionately financed by better-off consumers. The welfare gain …

In this paper, we explore the hypothesis that an important force behind the collapse in advertising revenue experienced … introduce a model of the market for advertising on news media outlets whereby news outlets are modeled as competing two … equilibrium outcomes in the advertising market. One consequence is that multi-homing on the part of advertisers is heterogeneous …

television and social media advertising. We find that television outlets whose viewers watch more television charge a lower price … more male audiences on television. Also consistent with the theory, we show that social media advertising markets feature a … trends in television advertising revenue. We use the model to quantify the impact of mergers, the effect of competition on …