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~isPartOf:"NICPRE / National Institute for Commodity Promotion Research and Evaluation"
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E-Game-Advertising als Ersatz...
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Advertising
23
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23
USA
14
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Marketing management
10
Marketingmanagement
10
Milchmarkt
9
Milk market
9
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1986-1992
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Kosten
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Price elasticity
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1970-1994
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Dong, Diansheng
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Ferrero, Jennifer L.
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Kinnucan, Henry W.
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Lenz, John E.
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Messer, Kent D.
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Myrland, Øystein
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NICPRE / National Institute for Commodity Promotion Research and Evaluation
Journal of advertising research
238
International journal of advertising : the review of marketing communications
210
Journal of business research : JBR
194
International journal of advertising : the quarterly review of marketing communications
187
Journal of advertising
181
Journal of advertising : official publication of the American Academy of Advertising
179
Journal of marketing communications
150
Management science : journal of the Institute for Operations Research and the Management Sciences
87
Journal of promotion management : JPM
85
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
84
Journal of marketing
79
European journal of operational research : EJOR
74
Journal of historical research in marketing
70
Journal of promotion management : innovations in planning and applied research
68
European journal of marketing : EJM
67
Journal of retailing and consumer services
66
Journal of marketing research : JMR
63
International journal of internet marketing and advertising : IJIMA
61
Psychology & marketing
60
SpringerLink / Bücher
58
NBER working paper series
57
International journal of industrial organization
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
Jahrbuch der Absatz- und Verbrauchsforschung
55
Journal of current issues and research in advertising : JCIRA
52
Health marketing quarterly
49
Young consumers : insight and ideas for responsible marketers
49
Journal of current issues and research in advertising
46
NBER Working Paper
46
Marketing : ZFP ; journal of research and management
44
Working paper / National Bureau of Economic Research, Inc.
43
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Markenartikel : das Magazin für Markenführung
39
Journal of business ethics : JOBE
36
Marketing letters : a journal of research in marketing
35
Technological forecasting & social change : an international journal
35
CESifo working papers
34
Journal of consumer research : JCR ; an interdisciplinary bimonthly
33
Journal of global marketing
33
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ECONIS (ZBW)
23
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Assessing the effectiveness of MPP meat advertising and promotion in the Japanese market
Comeau, Allison
;
Mittelhammer, Ron C.
;
Wahl, Thomas I.
-
1996
Persistent link: https://www.econbiz.de/10000953584
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2
An economic analysis of generic fluid milk advertsing in Ontario, Quebec, the Maritime provinces
Kaiser, Harry M.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003280286
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3
Measuring the impacts of generic fluid milk and dairy marketing
Kaiser, Harry M.
(
contributor
);
Dong, Diansheng
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003375644
Saved in:
4
Promotion checkoffs, why so controversial? : The evolution of generic advertising battles
Crespi, John M.
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10003520760
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5
Price and quality effects of generic advertising : the case of Norwegian salmon
Myrland, Øystein
(
contributor
);
Dong, Diansheng
(
contributor
)
-
2003
Persistent link: https://www.econbiz.de/10002564979
Saved in:
6
Optimal seasonal allocation of generic dairy advertising expenditures
Schmit, Todd M.
(
contributor
);
Kaiser, Harry M.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002565026
Saved in:
7
Status quo bias and voluntary contributions : can lab experiments parallel real world outcomes for generic advertising?
Messer, Kent D.
(
contributor
);
Kaiser, Harry M.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002565504
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8
Optimal institutional mechanisms for funding generic advertising : an experimental analysis
Messer, Kent D.
(
contributor
);
Schmit, Todd M.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10003108373
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9
Generic advertising wearout : the case of the New York City fluid milk campaign
Reberte, Carlos
;
Kaiser, Harry M.
;
Lenz, John E.
; …
-
1996
Persistent link: https://www.econbiz.de/10000935077
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10
Annotated bibliography of generic commodity promotion research
Ferrero, Jennifer L.
;
Boon, Leen
;
Kaiser, Harry M.
; …
-
1996
-
Rev
Persistent link: https://www.econbiz.de/10000935081
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