The fact that the adoption rate of successful innovations is bell-shaped (cumulative S-shaped) is considered the basis for most insights and analyses of new product marketing. However, these insights have been largely based on the growth of popular durables and services. In contrast,...

Diffusion of new products is an important problem in marketing research. One of the most prominent models in diffusion theory is the Bass Diffusion model that describes the number of adopters of new products as a differential equation. More recently, diffusion of products has been studied using...