Industry insights and business reports suggest that firms primarily use environmental, social, and governance (ESG) factors as a crucial risk management practice. However, no empirical evidence has yet linked ESG factors to firm risk through different stakeholders. Drawing on stakeholder...

Channels have traditionally been viewed as intermediaries that facilitate the transfer of products from manufacturers to consumers. Innovations in digital technologies help firms to integrate the customer experience across channels and devices. This new phenomenon is referred to as...

While most managers today acknowledge the importance of featuring diverse racial identities in their marketing communications, empirical research that shows how improving such representation may affect consumer behavior is lacking. To fill this gap, we use face recognition and race...

While advertising is a crucial marketing component, publicly listed companies possess considerable latitude in disclosing their advertising spending in financial statements. This research shows that firms opting to voluntarily disclose advertising spending differ systematically from those that...

Do new products launched during a recession perform better? Does the severity of the recession matter? Are products more successful when launched earlier or later in a recession? These are all questions of managerial importance that as yet remain unanswered in the extant marketing literature....

Black Lives Matter protests in the wake of George Floyd's murder have put pressure on firms to communicate their support for the cause by increasing racial diversity in hiring and brand communications. Using a novel data set, we examine changes in the racial pay gap in influencer marketing...