Since the early 1980s, the concept of relationship marketing has gained increased acceptance in the field of general marketing, and particularly that of direct and interactive marketing. One of the major benefits of relationship marketing is the ability to make decisions based on their impact on...

There has been a great deal of continuing discussion concerning the seemingly unbridgeable gap between so much of the research produced by business school professors and the needs of the business people who, ideally, would use it. Here, we examine this gap and suggest a model for bridging it. We...

As more supply chains are becoming dependent upon suppliers, an interruption of supply networks can obstruct the functionality of the entire supply chain. The purpose of this paper is to present what we believe is a useful way to think about the number of suppliers needed in the presence of...