Evaluating a model for cost-effective data quality management in a real-world CRM setting
Year of publication: |
2010
|
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Authors: | Even, Adir ; Shankaranarayanan, Ganesan ; Berger, Paul D. |
Published in: |
Decision support systems : DSS ; the international journal. - Amsterdam [u.a.] : Elsevier, ISSN 0167-9236, ZDB-ID 51654-5. - Vol. 50.2010/11, 1, p. 152-163
|
Subject: | Qualitätsmanagement | Quality management | Beziehungsmarketing | Relationship marketing | Datenqualität | Data quality | Kosten-Wirksamkeits-Analyse | Cost-effectiveness analysis |
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