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The role of brands and branding in the new economy that is characterised by digitisation and globalisation are attracting considerable attention. Taking the organisational perspective the challenges for branding in online environments relate to: the message capacity of Web pages, the need to...
Persistent link: https://www.econbiz.de/10014965423
Purpose – The purpose of this paper is to provide an overview of the e‐book marketplace players and their services against a context in which e‐books are becoming an increasingly significant category of digital resource. Design/methodology/approach – The paper starts with a brief...
Persistent link: https://www.econbiz.de/10014965881
Purpose – E‐books are an important and growing type of digital resource. Academic libraries have traditionally had a major role in selecting books and making them available to learners, scholars, and researchers. Therefore the processes and criteria that they apply in the selection and...
Persistent link: https://www.econbiz.de/10014966143
Persistent link: https://www.econbiz.de/10014966905