Antecedents of brand preference for mobile telecommunications services
Year of publication: |
2011
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Authors: | Alamro, Ahmed ; Rowley, Jennifer |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 12164173. - Vol. 20.2011, 6 (20.9.), p. 475-487
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Saved in:
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