study aims to explore blog quality, the need for cognition, and social influence as the antecedents of blog stickiness …

of products, information on seals or logo endorsements, and paid inclusion or advertising in search results. On average …

measurements of advertising effectiveness and to measure the advertising effectiveness of two less common formats of online … advertising in blogs: rectangle and contextual, as well as to explore which factors influence that effectiveness. Design …/methodology/approach – A survey was used to gather data. Advertising effectiveness was determined using the traditional measurements employed …

Purpose – The purpose of this article is to analyse the impact of the internet, as a new information channel for the … the internet in explaining attitude towards the brand and consumer e‐behaviour, and identifies the hierarchy of effects … operative among these three concepts of attitude: attitude towards the internet; attitude towards the web site; and attitude …

product via the internet. The study employs a structural equation model to analyse the effect of cultural dimensions on the …

/methodology/approach – Using analytical models, the versioning of a multi‐channel publisher is analysed, with consideration of advertising revenue … offline advertising market shrinks and the online advertising market proliferates. In a reverse situation, providing one … analytical error due to inter‐market network externalities. In this context, it is proven that advertising revenue is a critical …

; revealing differences among consumers' cognition related to these package tours, travel advertisements on web sites and search … cognition. Findings – Using the utility score of each attribute level to calculate the total utility can uncover the customers …