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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
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Testing and accuracy, usefulness, and significance of probabilistic choice models, an information-theoretic approach
Hauser, John R.
- In:
Operations research
26
(
1978
)
3
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pp. 406-421
Persistent link: https://www.econbiz.de/10002844322
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Intensity measures of consumer preference
Hauser, John R.
;
Shugan, Steven M.
- In:
Operations research
28
(
1980
)
2
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pp. 278-320
Persistent link: https://www.econbiz.de/10002844290
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A normative methodology for modeling consumer response to innovation
Hauser, John R.
;
Urban, Glen L.
- In:
Operations research
25
(
1977
)
4
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pp. 579-619
Persistent link: https://www.econbiz.de/10003573137
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