Intensity measures of consumer preference
Year of publication: |
1980
|
---|---|
Authors: | Hauser, John R. ; Shugan, Steven M. |
Published in: |
Operations research. - Catonsville, MD : INFORMS, ISSN 0030-364X, ZDB-ID 123389-0. - Vol. 28.1980, 2, p. 278-320
|
Subject: | Marktforschung | Vereinigte Staaten |
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