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A ORGANIZATIONAL DYNAMICS - Marketing productivity: Issues and analysis Af:140
Sheth, Jagdish N.; Sisodia, Rajendra S. - In: Operations research, Management science : OR MS ; the … 43 (2003) 3, pp. 247-250
Persistent link: https://www.econbiz.de/10006506503
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B: ORGANIZATIONAL BEHAVIOR - Does relationship marketing pay? An empirical investigation of relationship marketing practices in hospitals Bz:140
Naidu, G.M.; Parvatiyar, Atul; Sheth, Jagdish N.; … - In: Operations research, Management science : OR MS ; the … 40 (2000) 5, pp. 513
Persistent link: https://www.econbiz.de/10006514955