B: ORGANIZATIONAL BEHAVIOR - Does relationship marketing pay? An empirical investigation of relationship marketing practices in hospitals Bz:140
| Year of publication: |
2000
|
|---|---|
| Authors: | Naidu, G.M. ; Parvatiyar, Atul ; Sheth, Jagdish N. ; Westgate, Lori |
| Published in: |
Operations research, Management science : OR MS ; the international literature digest. - Davenport, Iowa : Executive Sciences Institute, ISSN 0030-3658, ZDB-ID 207381x. - Vol. 40.2000, 5, p. 513
|