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C OPTIMAL ALLOCATION - Benchmarking marketing productivity using data envelopment analysis Cb:140
Donthu, Naveen
;
Hershberger, Edmund K.
;
Osmonbekov, Talai
- In:
Operations research, Management science : OR MS ; the …
46
(
2006
)
2
,
pp. 157-158
Persistent link: https://www.econbiz.de/10007269580
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