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B ORGANIZATIONAL BEHAVIOR - Market orientation in a multiple stakeholder orientation context: Implications for marketing capabilities and assets - Bz:140
Greenley, Gordon E.
;
Hooley, Graham J.
;
Rudd, John M.
- In:
Operations research, Management science : OR MS ; the …
46
(
2006
)
3
,
pp. 28141
Persistent link: https://www.econbiz.de/10007279705
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