Ferreira, Gabriela Cardozo; Barcellos, Marcia Dutra de - In: Organizacoes Rurais e Agroindustriais/Rural and … 08 (2006) 1
This paper proposes to analyse the advantages and disadvantages of strategic alliances in agri-food chains, based on the perceptions of participating agents from a specific beef productive chain. The analysis is therefore based on the alliance’s main partners’ view: retail,...
