Huber, Joel; Viscusi, W. Kip; Bell, Jason - In: Organizational Behavior and Human Decision Processes 106 (2008) 2, pp. 143-152
Valuation of goods often proceeds from a series of hypothetical pairwise choices. We examine reference dependence on the outcome of such evaluations in a large-scale study in which respondents make a series of choices between areas that differ on cost of living and the quality of lakes and...
