Reinforcement versus balance response in sequential choice
Year of publication: |
2008
|
---|---|
Authors: | Huber, Joel ; Goldsmith, Kelly ; Mogilner, Cassie |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 19.2008, 3/4, p. 229-239
|
Subject: | Präferenztheorie | Theory of preferences | Entscheidung unter Unsicherheit | Decision under uncertainty | Marktforschung | Market research |
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