Posavac, Steven S.; Kardes, Frank R.; Josko Brakus, J. - In: Organizational Behavior and Human Decision Processes 113 (2010) 2, pp. 102-111
Managers often must assess singular strategic options. Four studies of such assessments demonstrate a tunnel vision effect: Focal managerial options often are favored in an evidentially unjustifiable manner. Study 1 concerns new product development, and demonstrates that a prototype that has...
