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~isPartOf:"Organizational dynamics : a quarterly review of organizational behavior for professional managers"
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Organizational dynamics : a quarterly review of organizational behavior for professional managers
Journal of the Academy of Marketing Science
17
Industrial marketing management : the international journal for industrial and high-tech firms
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A service perspective : key managerial insights from service-dominant (S-D) logic
Greer, Charles R.
;
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
Organizational dynamics : a quarterly review of …
45
(
2016
)
1
,
pp. 28-38
Persistent link: https://www.econbiz.de/10011491621
Saved in:
2
Marketing as Service-Exchange:
Lusch, Robert F.
;
Vargo, Stephen L.
;
Malter, Alan J.
- In:
Organizational dynamics : a quarterly review of …
35
(
2006
)
3
,
pp. 264-278
Persistent link: https://www.econbiz.de/10007287963
Saved in:
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