When there is only the voter in the voting booth in front of the ballot, what is he thinking? His interests? Or his fears? Gestures or words to any of the candidates? How orient the voter in the maze of offers and candidates? Is the choice you make entirely rational? Or does it include trace...

Sales management is particularly difficult, as one of the few areas in which management rarely meets with his staff. In an age where technology has increased dramatically the speed with which the goods and services can be produced, distributed and facilitate communication between organizations,...

In order to attract in the future a significant number of tourists, entrepreneurs from Harghita tourism should adopt strategies to develop tourism products which they should sell as they can meet the requirements of tourism market currently manifested. Marketing strategies used should be aimed...

As a result of the presented material, we concluded that the firm competitional strategy of economic enterprises, it ’s a way of action who permits the description of a mission and the perimeter of development of global activities organization, but also the modalities of creation or increase,...

Brand loyalty represents a significant factor which leads to the development of business competitiveness and also it is one of the most frequently implemented marketing initiatives by the practitioners. The question of how loyalty develops has been subject to an abundance of research, leading to...