Brand Loyalty- a Valuable Asset
Year of publication: |
2011
|
---|---|
Authors: | Claudia-Ioana, Petruºcã ; Adrian, Brunello |
Published in: |
Ovidius University Annals, Economic Sciences Series. - Facultatea de Ştiinţe Economice, ISSN 1582-9383. - Vol. XI.2011, 1, p. 1649-1654
|
Publisher: |
Facultatea de Ştiinţe Economice |
Subject: | brand | loyalty | brand loyalty | brand equity |
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