The paper carries out a short literature review on public sector and public marketing terms. The findings of the paper’s study shows that the Romanian public sector should give more importance to marketing activities, as 87% of the respondents sustained when asked about their necessity. Within...

Within the Leonardo da Vinci Program, phase II(EAC/11/04)-2006- the first priority pilot project “Development of new measures and tools that describe, promote and compare standards and qualifications at a European, national and divisional level”, there has been developed the New Hospitality...

The objectives of the trade partners in distribution field are not always the same. Some – manufacturers, wholesalers or retailers – aim primarly at profit, others seek to increase their market share or to develop sales, others wish for success, while others want to reduce their economic...

The elaboration of market strategies is a complex process, which needs to be performed by all enterprises, without consideration of size or field of activity. The elaboration of strategy under auspicious circumstances presupposes careful research of the environment within which the enterprise...

This work was supported by CNCSIS – UEFISCSU, project number 224 PNII – IDEI code ID 793/2007). As the services have distinctive features which differentiate them of the manufactured products, the services marketing is different of the product marketing. Due to the fact that initially they...

Sales management is particularly difficult, as one of the few areas in which management rarely meets with his staff. In an age where technology has increased dramatically the speed with which the goods and services can be produced, distributed and facilitate communication between organizations,...

The management literature and practice have flagged many times the barriers between research and development (R&D) and marketing activities. Although representing “different cultures”, it is believed that if both functions collaborate well, then both technological and marketing powers would...

In order to attract in the future a significant number of tourists, entrepreneurs from Harghita tourism should adopt strategies to develop tourism products which they should sell as they can meet the requirements of tourism market currently manifested. Marketing strategies used should be aimed...

As a result of the presented material, we concluded that the firm competitional strategy of economic enterprises, it ’s a way of action who permits the description of a mission and the perimeter of development of global activities organization, but also the modalities of creation or increase,...

Brand loyalty represents a significant factor which leads to the development of business competitiveness and also it is one of the most frequently implemented marketing initiatives by the practitioners. The question of how loyalty develops has been subject to an abundance of research, leading to...