The distribution in a direct sales system is carried out using its specific channels, from person to person or from producer directly to the consumer, instead of being carried out classically by shops. Network marketing represents the main force of the direct sales, as it relies on the use of a...

The effectiveness of the activities necessary to stabilize and strengthen the position of companies in the market is determined to a large extent by the ability to build lasting relationships with customers. Currently, the customer is not only a part of the company’s environment, but first of...

Challanges appear day by day and selling more services than products has become an exciting challenge. In the last years the number of services sold has overcomed the number of products sold. The purpose of this paper is to show how the world crisis has effected confidence in services in the...

We live in a society ruled by consumerism and in a fierce market competition which leads (determine) marketers to find the most effective and suitable way to influence consumer behavior. One of this ways of influencing consumer behavior are the design elements and aesthetics of the packaging....

In a world dominated by the economic crisis, the competition, regarding the satisfaction of consumers, increases daily. This issue is due to the fact that consumers nowadays have the possibility to obtain information not only from family and friends but also from people, they do not know, from...

The applications related to geolocation went from belonging to a niche software solutions, specific applications of users specialized in Geographic Information System (GIS), to the category of essential software used in any computing system. The business sector understands the potential that is...

Banking success is conditional on compliance with certain requirements of communication from the institution, the consumer must send financial confidence - which leads to a relationship of authority to the target segment; to be attractive – identification mark is very important; and not in the...