The process of determining and establishing the necessary advertising budget is approached based on the situations that precede it. There will be virtually no easy task for marketers, with the risk overvaluation or undervaluation of the budget. To avoid broader range of situations, the company...

History should prevent us from repeating the mistakes of the past and learn from those who made it through with glory. This article focuses on the analysis and interpretation of the branding and promotion events that occurred during the so called, Great Depression (1929-1933) and the 1973-1974...

The essence of insurance is to spread on a particular community organized for this purpose. The process of identifying, quantifying, quantifying, responding to risk research, reducing the likelihood of thr risk occurs, the implementation of measures and decisions to limit the damage to limit the...

In terms of market economies increasingly complex competitive environment reflects a prerequisite in ensuring transparent competition. This paper proposes an overview of the main meanings and characteristics of the competition, from a perspective of a viable and stable economic environment....

Information on consumer behavior is essential in trade policy decision-making process. The study of consumer behavior has concerned different subjects:psychology, sociology, economy. In a marketing approach knowledge of consumer behavior is not an end in itself, but only a tool, a means by which...