In a period of world financial crisis which hinders the common development of businesses and strongly affects human and material resouces, all companies are concerned with buying behaviors changing. On the other hand, business environments realize that surviving over the crisis period depends on...

CRM is an essential business strategy that integrates internal processes and functions with external networks, to create and deliver customer value target, given the profit. It is based on high quality customer data and on information technology. (Buttle, 2006). This definition highlights the...

Social CRM tools provides us with the means to capture data about profiles and to create the maps of customer experience which contributes to the development of real perspectives to customers, that offers what is really a personalized experience for individual customers. Based on history, CRM...

Strategy implementation is a continuous process – national or international. A chosen strategy must be revised continuously in order to identify and deal with strategic issues as they arise (internal and external contexts). This process has to consider the interrelationships between...

Considered as the fourth Power in the state, mass media succeeds in transforming by the power of information the entire planet into a “global village”, rendering by specific means the crisis and after-crisis situations, the dramas that the world economy is facing on a micro and macro scale....

Tourism has an important place within the world economy and represents a basic branch in many countries with touristic vocation. In the context of the current world crisis, religious tourism is a complex phenomenon in a continuous transformation and diversification, though keeping the basis...

Liquidation is one of the most important indicators of the companies. The fact, that the financial resources, as well as the valutary or the material ones are limited, and the destinations are competitive, claims their usage under extremelly efficient conditions. On expenses commitment for...

Liquidation is one of the most important indicators of the companies. The fact, that the financial resources, as well as the valutary or the material ones are limited, and the destinations are competitive, claims their usage under extremelly efficient conditions. On expenses commitment for...

The own funds represent the most frequent starting point in case of small and new business. The financial institutions are less opened – especially during periods of economic instability – to the firms that are at the beginning than to those with a “history” already known. A set of rules...

Nowadays, banks have becomee interested in saving companies from insolvency in order to protect themselves from not getting back the loans released and have involved themselves in restructuring operations. This paper presents the temporary holding of shares by credit institutions in companies...