In a period of world financial crisis which hinders the common development of businesses and strongly affects human and material resouces, all companies are concerned with buying behaviors changing. On the other hand, business environments realize that surviving over the crisis period depends on...

Retailing has experienced a number of changes over the past decades and many trends are expected to continue in the future. Retailers should understand these trends as a method of planning and developing successful strategies. Retailing innovations should be carefully examined and considered for...

Quality, long time considered like a mean, especially an industrial one, changed nowadays its size and become a larger concept, named ”the total quality”. Answering to the customer requirements it involve now relevant factors linked to human resources, organization, marketing etc. The total...

The present paper aims to underline the social impact of the on-line commerce and to analyse the opportunity for companies to develop their business on social networks.The concept of social commerce is defined in relation with the concept of social consumer.The main players inthe social market...

Information on consumer behavior is essential in trade policy decision-making process. The study of consumer behavior has concerned different subjects:psychology, sociology, economy. In a marketing approach knowledge of consumer behavior is not an end in itself, but only a tool, a means by which...

In the intense competitive conditions in order to ensure the required quality of services and financial products should be done to establish a standard of services and products and ensuring its maintenance. As such, an important part of the marketing process is to determine the minimum...

The process of determining and establishing the necessary advertising budget is approached based on the situations that precede it. There will be virtually no easy task for marketers, with the risk overvaluation or undervaluation of the budget. To avoid broader range of situations, the company...

Accountancy deals with the measurement, registration and control of the most important parts of business. Accounting is a central activity in a business’ economical life. The role of accountacy becomes even more important in modern economy, which relies on information. Due to the fact that...

Any approach to measuring competitiveness and competitive advantages must take account of one hand of the covered analysis: microeconomic, mezoeconomic, macroeconomic, and on the other hand that they are the result of many variables that are interconditioned directly or indirectly. Measurement...