This study analyzed the influence of demographic and behavioral characteristics on the likelihood of a consumer to read food advertisements in grocery brochures and the likelihood of a consumer to shop at more than one store to purchase advertised specials. Overall, 73% and 46% of respondents...

This paper investigates the relationships between country of origin labeling (COOL) issues and consumers concern about safety and health towards using of foreign produce. Results show that those who were married, self employed, had higher incomes, or possessed more education were more likely to...

The study finds strong correlations between natural products business performance and the impeding factors. The impediments include access to finance and markets, lack of herbal market information especially relating to external markets. Additionally, there is lack of processing capacity, while...

In 1984, the Jersey Fresh program was implemented by the New Jersey Department of Agriculture and was the first state-funded marketing campaign for agricultural products produced in New Jersey. In an effort to spur demand for New Jersey farm products, this program was designed to increase...

The usage of natural products is becoming an increasingly common consumer phenomenon due to increasing health consciousness, and because of their naturalness, and medicinal qualities of the products. African countries are very rich with natural products resources and supplies. The continent’s...

The Jersey Fresh marketing program, one of the nation’s leading examples of state-sponsored agricultural marketing promotion, enables consumers to easily identify quality fresh produce from New Jersey by promoting locally grown fruits and vegetables in the market with Jersey Fresh’s logos....