The current study looks at the relationships in the Pakistani smartphone market between brand experience, brand love, and brand loyalty. In addition, we also study brand trust's moderating effect. The data was collected from 300 Pakistani smartphone users. Structural equation modelling (SEM) and...

The current study examines the relationship among transformational leadership style and decision making styles. It also determines the moderating role of emotional intelligence in predicting this relationship. Three hypotheses are generated for the study i.e., two hypotheses are to measure the...

The study has been designed to determine the impact of emotional intelligence on turnover rate of first line managers of FMCG organizations in Karachi. It is generally believed that low emotional intelligence is a determinant of high turnover rate in first line managers of the FMCG organization....

The study has been designed to determine the impact of emotional intelligence (EI) on turnover rate of first line managers of FMCG organizations in Karachi. It is generally believed that low emotional intelligence is a determinant of high turnover rate in first line managers of the FMCG...

Impulse buying is an immediate urge to make a purchase. Sports enthusiast tends to engage in impulse buying when it comes to sports team merchandise. The paper attempts to investigate what factors lead to impulse buying of sports team merchandise. AMOS was used to compute the variables for...