Effect of service quality, price fairness, justice with service recovery and relational bonds on customer loyalty : mediating role of customer satisfaction
Year of publication: |
2019
|
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Authors: | Yaqub, Rana Muhammad Shahid ; Fairol Halim ; Arfan Shehzad |
Published in: |
Pakistan journal of commerce and social sciences. - Lahore : [Verlag nicht ermittelbar], ISSN 2309-8619, ZDB-ID 2526678-0. - Vol. 13.2019, 1, p. 62-94
|
Subject: | price fairness | Justice with service recovery | relational bonds | telecom sector | Emotion | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Gerechtigkeit | Justice | Preismanagement | Pricing strategy | Beschwerdemanagement | Complaint management |
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