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~isPartOf:"Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University"
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Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
Journal of retailing
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Modeling and testing structured markets : a nested logit approach
Kannan, P. K.
;
Wright, Gordon P.
-
1990
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Rev
Persistent link: https://www.econbiz.de/10000797510
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Testing for competitive submarkets
Kannan, P. K.
;
Wright, Gordon P.
;
Worobetz, N. D.
-
1990
-
Rev
Persistent link: https://www.econbiz.de/10000797511
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Effectiveness of marketing promotions : an analysis using a nested logit model
Kannan, P. K.
;
Wright, Gordon P.
-
1990
Persistent link: https://www.econbiz.de/10000797512
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