Product form bundling : implications for marketing digital products
Year of publication: |
2008
|
---|---|
Authors: | Koukova, Nevena T. ; Kannan, P. K. ; Ratchford, Brian Thomas |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 84.2008, 2, p. 182-194
|
Subject: | Digitale Güter | Digital goods | Leistungsbündel | Bundling strategy | Verkaufsförderung | Sales promotion |
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