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~isPartOf:"Paradigm : the journal of Institute of Management Technology"
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Paradigm : the journal of Institute of Management Technology
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Brand image formation as a function of involvement and familiarity
Srivastava, Mala
;
Kamdar, Rutu Mody
- In:
Paradigm : the journal of Institute of Management Technology
13
(
2009
)
1
,
pp. 84-90
Persistent link: https://www.econbiz.de/10003853386
Saved in:
2
Brand image formation as a function of involvement and familiarity
Srivastava, Mala
;
Kamdar, Rutu Mody
- In:
Paradigm : the journal of Institute of Management Technology
13
(
2009
)
1
,
pp. 84-90
Persistent link: https://www.econbiz.de/10009879954
Saved in:
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